I want to like green... but it doesn't always suit me

Everyone is talking about it - we all have to look after the planet if our children and grandchildren are to experience the world as we do. Finally, decades of persuasion on the part of a dedicated bunch of environmentalists is paying off. Governments are starting to take notice and legislate, individuals are starting to consider their part, even businesses are starting to see that there are opportunities to be had, not just sacrifices to be made. The worry is that it's too little and too late. There's a school of thought which believes that people need to be bullied into submission through the introduction of tactics like green taxes.

I'm the founder and CEO of Flow. I'm proud to say that we are the UK's largest dedicated User Centred Design (UCD) consultancy. We ensure our clients achieve business success by delivering good customer experiences. We do this by delivering or enabling strategies and designs for the way people use products, systems and services. The core of our approach is the practice of UCD design. This is a research led approach to design which minimises the risk associated with change and new developments by ensuring that what is delivered is in line with end users needs, skills and expectations.

I'm starting this blog for several reasons:
1. I care - I really do. I've tried to change my life and become as green as I can. I've struggled in places because I think the green experience could be improved. More about where I've strggled and what I've done in later posts.
2. I strongly believe that the people centred approach which I follow in my work is directly applicable to the green challenge. It simply adds a further dimension (more on that in another post). We need to improve the experience of being green - that's a design challenge. Let me at it...

Please comment - I believe in dialogue...